For Target’s Halloween seasonal experience, I helped bring a cast of spooky-fun characters to life across key in-store moments—guiding guests through themed “neighborhood” destinations filled with seasonal products and discoveries.

Each character anchored a unique retail moment: a larger-than-life witch in costumes, a rocker character in Rear Seasonal, and a candy corn vampire bat highlighting exclusive treats. Together, they created a cohesive, character-driven system designed to engage guests and bring a sense of playful immersion to the in-store experience.