Client
Target
Project
Halloween 2023
Role
Art direction, Concepting,
Design
This Halloween, there’s an electric feeling in the air. It’s the Halloweekend–where hyper-color days and neon nights await. Everyone–from day-glow cats to neon-eyed bats–is here to inspire guests to let their spirit shine. You’re the host with the most magnificent tricks and treats to make your neighborhood glow like whoa.
Team
ACD: Adam Hoganson
Lead Designer: Raúl Villanueva
Designers: Vanessa Berglund
Pam Palacio-Tanhueco,
Mallory Heyer
Illustrator: Alan Rodriguez (R3DO)