Client

Target

Project

Halloween 2023

Role

Art direction, Concepting,


Design

This Halloween, there’s an electric feeling in the air. It’s the Halloweekend–where hyper-color days and neon nights await. Everyone–from day-glow cats to neon-eyed bats–is here to inspire guests to let their spirit shine. You’re the host with the most magnificent tricks and treats to make your neighborhood glow like whoa.

Team

ACD: Adam Hoganson
Lead Design: Raúl Villanueva
Art Directors: Vanessa Berglund, Mallory Heyer, Pam Palacio-Tanhueco,
Illustrator: Alan Rodriguez (R3DO)

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Bullseye's Happy place