Client
Target
Project
Spooky Setlist Vinyl LP
Role
Illustration, Concepting,
Design
For this Target-exclusive Halloween vinyl, I reinterpreted classic spooky iconography through a retro-modern lens.
Vintage mask references, bold color, and graphic composition create a balance of nostalgia and freshness. The glow-in-the-dark vinyl transforms the record into part of the experience—extending the concept beyond the artwork and into the product itself.
Team
ACD: Ted Halbur
Design | Illustrator: Raúl Villanueva
Copywriter: Karl Wahoske
Label: Universal Music Enterprise