Client

Target

Project

Sweet & Sour Setlist

Role

Illustration, Concepting,


Design

I designed and illustrated a Target-exclusive Sweet & Sour Setlist vinyl inspired by classic Valentine’s candy hearts.

Playful phrases, bright pinks, and a cracked lollipop heart bring out both sides of love—sweet and slightly bitter. Pressed on translucent pink vinyl, the piece carries the concept through the entire product, making it feel like more than just a record.

Team

ACD: Ted Halbur

Designer | Illustrator: Raúl Villanueva

Copywriter: Karl Wahoske

Label: Universal Music Enterprise

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Spooky Setlist