Client
Target
Project
Sweet & Sour Setlist
Role
Illustration, Concepting,
Design
I designed and illustrated a Target-exclusive Sweet & Sour Setlist vinyl inspired by classic Valentine’s candy hearts.
Playful phrases, bright pinks, and a cracked lollipop heart bring out both sides of love—sweet and slightly bitter. Pressed on translucent pink vinyl, the piece carries the concept through the entire product, making it feel like more than just a record.
Team
ACD: Ted Halbur
Designer | Illustrator: Raúl Villanueva
Copywriter: Karl Wahoske
Label: Universal Music Enterprise